The Importance of Making Your Brand Meaningful, with Maria Garrido (MDE358)

The Importance of Making Your Brand Meaningful, with Maria Garrido (MDE358)

0 0 circa un mese fa
Minter Dialogue Episode #358Maria Garrido is SVP of Vivendi, in charge of the Brand Marketing practice. She's also Global Chief Insights and Analytics Officer for the Havas Group, and champion of the Meaningful Brands global study. In this conversation, we discuss some of the    important findings in the study, the impact of meaningfulness for brands, how to bring and measure it? What are the limits and challenges of bringing meaningfulness into a business? How does Havas bring its own ... Maggiori informazioni

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